Aishwarya
Swarup.

Repositioned Sony YAY! from generic kids channel to multi-platform cultural brand, owning IP creation across ATL, BTL and digital.

Repositioned AXN toward gender-balanced premium audiences through 50+ FMCG and lifestyle brand partnerships with female-skew relevance.

Built 20+ consumer food brands from scratch using demand-gap intelligence extracted from Swiggy delivery data across micro-geographies.

RFM and cohort analysis to reposition a ₹100 Cr D2C brand digitally, targeting pocket-sensitive audiences with precision segmentation.

Deep BARC viewership analysis across SET, AXN and YAY! to identify content gaps, optimal airing windows and audience migration patterns.

Demand-gap modelling using order data across micro-geographies to design 20+ virtual kitchen brand concepts against each identified gap.

Built Clevertap CRM infrastructure across 8 user segments, running 150 concurrent campaigns at peak to drive retention and order frequency.

Full RFM segmentation to surface high-value customer cohorts, churn signals and purchase triggers for a ₹100 Cr D2C lingerie brand.

Community-first Kickstarter GTM from zero — creator partnerships for CAC reduction, global D2C and distributor architecture across 4 markets.

Built West India's cloud kitchen vertical from scratch — category definition, pricing architecture and launch sequencing for 20+ brands.

Designed the merchant onboarding and success journey, building B2B channel strategy from zero across North and West India.

Extended SHASN from India into EU, US and China simultaneously — distributor network buildout and global supply chain architecture.